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Ionut posted something I have noticed for the past few weeks, Google has removed the ability to watch videos directly in the search results.
In the past, a search for starwars kid, as one example, returned a video with a plus sign that said “watch video.” For at least a few weeks now, those video results, even YouTube videos, no longer have that plus box - which strips the ability to watch videos directly in the Google search results.
The real estate industry has a bad rap in the upper levels of search marketing. We deplore the SEM agencies that sell ineffective and/or shady tactics to the real estate industry. We criticize the agents and brokers who are victimized by their own ignorance or indifference. I’ve called real estate SEO a “joke,” and it’s hard to argue the point when you see real estate professionals paying good money for bad SEO.
But it’s a mistake to paint all real estate professionals with such broad strokes. There’s a new wave of real estate agents and agencies that are adopting the latest online (and offline) marketing techniques to sell themselves to local home buyers and sellers. Blogging and social media marketing are the new tools of the trade for creative real estate agents. This month’s small business marketing success story is one of those agents.
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
Search News From Around The Web:
Applications & Portal Features
Business Issues
Local, Maps & Mobile
Paid Search & Contextual
Searching
SEO & SEM
Social Media
Video, Music & Image Search
Web Analytics
Other Items
Recent Hot Items From Sphinn, Our Social News Sharing Site:
Day two of SMX Advanced is now over. The Give it Up session was truly awesome, but those notes can not be posted until July 3rd, so stay tuned for that.
Here are the sessions recaps:
Eric Goldman has posted about yet another lawsuit against Google, this time the plaintiffs were allegedly wronged in a case involving mobile subscription services. Google is not the alleged wrongdoer here but is being sued because it allowed the wrongdoer to advertise (AdWords) and the plaintiffs got to the bad actor via those ads.
The Live Search Blog announced the new launch of Search and Give. When you search and Search and Give, Microsoft will donate a penny each time you use that page to search the Web.
Microsoft will donate up to 500 searches per person per month. There are over 1 million organizations participating in the program and the organizations can track donations. There are over 100,000 schools and 900,000 non-profit organizations worldwide in this program. Those who participate in Microsoft’s Live Search Club can convert the tickets they’ve earned playing games into contributions.
Even as Google is liberalizing its trademark policy in Europe to agree with the US policy, luxury goods maker Luis Vuitton may turn back the clock and force a more restrictive policy on Google. France’s highest court ruled for Louis Vuitton last year in a trademark case involving AdWords. Google has appealed. The European Court of Justice will hear the case (date uncertain) and issue a ruling (although that may not come for a year), which will effectively become the law across the EU.
Even as Google is liberalizing its trademark policy in Europe to agree with the US policy, luxury goods maker Luis Vuitton may turn back the clock and force a more restrictive policy on Google. France’s highest court ruled for Louis Vuitton last year in a trademark case involving AdWords. Google has appealed. The European Court of Justice will hear the case (date uncertain) and issue a ruling (although that may not come for a year), which will effectively become the law across the EU.
We were just hit with a handful of Yahoo press releases. They include powering the ads on Walmart.com, partnering with Havas Digital for to adopt the Right Media Exchange Platform, working out a video distribution deal with CBS, launching the Yahoo Circular Program for newspapers and all this was announced by Susan Decker at Advertising 2.0.
We were just hit with a handful of Yahoo press releases. They include powering the ads on Walmart.com, partnering with Havas Digital for to adopt the Right Media Exchange Platform, working out a video distribution deal with CBS, launching the Yahoo Circular Program for newspapers and all this was announced by Susan Decker at Advertising 2.0.
Google’s Matt Cutts posted that Google has made major enhancements to their webmaster and SEO documentation. They have clarified and detailed much of the documentation that was in need of an update. The documents that were updated includes the Robots.txt documentation, sapm reporting tools and documentation, IP delivery/geolocation/cloaking documentation, Nofollow documentation, doorway page documentation and quality guidelines.
For a more comprehensive look at these changes, see Matt’s post.
Google’s Matt Cutts posted that Google has made major enhancements to their webmaster and SEO documentation. They have clarified and detailed much of the documentation that was in need of an update. The documents that were updated includes the Robots.txt documentation, sapm reporting tools and documentation, IP delivery/geolocation/cloaking documentation, Nofollow documentation, doorway page documentation and quality guidelines.
For a more comprehensive look at these changes, see Matt’s post.
Google is experiencing some bumps in transitioning from a smaller innovator to a larger, more mature player in the market. Over the past year or so there have been numerous employee departures, often to start new companies themselves or to join what used to be called “pre-IPO” startups (e.g., Facebook).
The most recent case involves YouTube’s revenue chief, Shashi Seth. Seth left to take a position as chief revenue officer at Cooliris.
Google is experiencing some bumps in transitioning from a smaller innovator to a larger, more mature player in the market. Over the past year or so there have been numerous employee departures, often to start new companies themselves or to join what used to be called “pre-IPO” startups (e.g., Facebook).
The most recent case involves YouTube’s revenue chief, Shashi Seth. Seth left to take a position as chief revenue officer at Cooliris.
All complex systems can be broken down into manageable components or modules. SEO is no different; whether you have 17,000 domains or 10,000,000 products SKUs, the system for managing this load is always the same.
A complex system doesn’t necessarily mean it’s based purely in technology. Microsoft, Cisco, AOL, Oracle, and HP are all examples of complex systems wherein people manage numerous components or modules. National magazine publishers and state fire departments are also examples of managing complex situations through a central system. According to Wikipedia, a complex system is any system of interconnected parts, which exhibits one or more properties that are not obvious from the properties of the individual parts.
Complex systems are studied in natural science, mathematics, and social science. Fields of specialization include systems theory, complexity theory, systems ecology, and cybernetics.
We have developed complex system models in many different disciplines for efficient decision-making. In general, all complex systems can be divided into five main categories, and each manager can handle up to five categories at one time. We won’t go into the whys and wherefores, or even try to justify this statement; it’s a universal truth in management systems.
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
Search News From Around The Web:
Applications & Portal Features
Business Issues
Local, Maps & Mobile
Link Building
Paid Search & Contextual
Searching
SEM Industry
SEO & SEM
Social Media
Web Analytics
Recent Hot Items From Sphinn, Our Social News Sharing Site:
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
Search News From Around The Web:
Applications & Portal Features
Business Issues
Local, Maps & Mobile
Link Building
Paid Search & Contextual
Searching
SEM Industry
SEO & SEM
Social Media
Web Analytics
Recent Hot Items From Sphinn, Our Social News Sharing Site:
I am waiting for the You & A With Matt Cutts at SMX Advanced 2008 in Seattle. I figured I should post the conference coverage thus far and then add in the links to the coverage of this session. Here is today’s SMX Advanced coverage:
I am waiting for the You & A With Matt Cutts at SMX Advanced 2008 in Seattle. I figured I should post the conference coverage thus far and then add in the links to the coverage of this session. Here is today’s SMX Advanced coverage:
Google wants to attract more brand advertising dollars in search. However it also allows marketers to bid on trademarked or branded terms they don’t own or control so long as those keywords are not part of the ad copy. This practice so far passes legal muster in the US (although there’s ongoing litigation). Google recently modified its keyword bidding policies in the UK and introduced this more liberal approach to make the US and UK policies mirror one another.
British brands have threated to sue Google over the changes.
Google wants to attract more brand advertising dollars in search. However it also allows marketers to bid on trademarked or branded terms they don’t own or control so long as those keywords are not part of the ad copy. This practice so far passes legal muster in the US (although there’s ongoing litigation). Google recently modified its keyword bidding policies in the UK and introduced this more liberal approach to make the US and UK policies mirror one another.
British brands have threated to sue Google over the changes.
The drama of whether Microsoft would take over Yahoo has been replaced by the drama of whether disgruntled shareholder/opportunist Carl Icahn can win a proxy fight to replace Yahoo’s board and install his own slate. Reuters
