The real estate industry has a bad rap in the upper levels of search marketing. We deplore the SEM agencies that sell ineffective and/or shady tactics to the real estate industry. We criticize the agents and brokers who are victimized by their own ignorance or indifference. I’ve called real estate SEO a “joke,” and it’s hard to argue the point when you see real estate professionals paying good money for bad SEO.
But it’s a mistake to paint all real estate professionals with such broad strokes. There’s a new wave of real estate agents and agencies that are adopting the latest online (and offline) marketing techniques to sell themselves to local home buyers and sellers. Blogging and social media marketing are the new tools of the trade for creative real estate agents. This month’s small business marketing success story is one of those agents.