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At our SMX Social Media
Marketing
conference this week, we had a great panel on the future of human
powered search. Jason Calacanis of Mahalo,
Jimmy Wales of Wikia Search,
and Steven Marder of Eurekster all took
part. Jason had some remarks on SEO that set off the
usual wave of upset.
But as I commented to those who weren’t at the panel, by the end of Q&A, Jason
– along with Jimmy Wales and Seven Marder — were agreeing about the usefulness
of SEO. It’s all down to the definitions.

Below you can hear Jason’s presentation yourself, then you can hear the Q&A
portion that covered search marketing and human powered search. Note that the
video production could be better. Hey,
I just got a Macbook — it’s
my first time playing with what it can supposedly do. Do don’t hassle me over
the titles that could be better. Also, I will get the entire session up with the
presentations from Jimmy and Steven, along with the further Q&A. But first,
Jason:

Click to continue reading…

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

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The NY Post is reporting that despite public statements from Microsoft CEO Steve Ballmer and CFO Chris Liddell that the offer on the table is final and that Microsoft might “walk away” from Yahoo, there may in fact be a new and improved offer to Jerry Yang and his fellow Yahoo board members through “back channels.”

Click to continue reading…

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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web

From Search Engine Land:


  • Google AdWords Tests Display URL Above Ad Description

    The Get Elastic Blog noticed Google testing displaying the AdWords URLs above the ad description. Typically, the AdWords URLs are displayed below the ad description. Here is a compare and contrast picture:…

  • Click Fraud Rate Declines Slightly, Says Click Forensics

    Click Forensics released their statistics on the click fraud rate for the first quarter of 2008, showing a click fraud rate of 16.3 percent. That number is down from the previous quarter, which was 16.6 percent. Compared to a year ago, when the click fraud rate was 14.8 percent, we…

  • Search in Pictures: Yahoo’s Real Monkey, Yahoo Kids Day & More Yahoo

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more….

  • SMX Local & Mobile In SF; Best Rate If You Act Now

    Believe it or not, July is just around the corner. And so is SMX Local & Mobile, the event that prepares internet marketers for the emerging opportunities of local and mobile search. Register today at the pre-agenda rate of just $995. That’s $400 off the rate procrastinators will get by…

  • YOS: Rewiring Yahoo From The Inside Out

    Yahoo’s relatively new CTO Ari Balogh expanded upon Yahoo’s “open” initiatives in a keynote speech to the Web2.0 conference yesterday. There’s a very extensive discussion, including a video of the keynote, on the TechCrunch site (additional coverage in Search Engine Journal). The SearchMonkey beta is the first step in executing…

  • YouTube Adds Search Suggestions To International Sites

    Google Operating System spotted that YouTube is now offering search suggestions on their international sites. For example, if you go to YouTube UK and starting typing in a search phrase into the search box, YouTube will begin to offering you suggested results, much like Google does at Google Suggest….

  • Microsoft Adds RSS To Live Search News

    The Live Search Blog announced the much requested addition of RSS to Live Search News. A little over a week ago, Microsoft launched Live Search News and one of the biggest feature requests off the bat was an RSS option. 9 days later, Microsoft has added the RSS icon to…

  • US Court Learns SEO, Decides META Keywords Don’t Matter

    Court Says Keyword Metatags Don’t Matter–Standard Process v. Banks by Eric Goldman uncovers a recent case between Standard Process, Inc. v. Banks that shows that the court has ruled that the META keywords tag is “immaterial.” Goldman said this is the first time the courts ruled based on knowledge of…

  • In The Trenches, April 25, 2008

    In The Trenches is a weekly spotlight of tips, tricks and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, “Geo-Targeting On The Engines” and this week’s free tips and tools….

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Microhoo

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Video, Music & Image Search

Web Analytics

Other Items

Recent Hot Items From Sphinn, Our Social News Sharing Site:

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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web

From Search Engine Land:


  • Google AdWords Tests Display URL Above Ad Description

    The Get Elastic Blog noticed Google testing displaying the AdWords URLs above the ad description. Typically, the AdWords URLs are displayed below the ad description. Here is a compare and contrast picture:…

  • Click Fraud Rate Declines Slightly, Says Click Forensics

    Click Forensics released their statistics on the click fraud rate for the first quarter of 2008, showing a click fraud rate of 16.3 percent. That number is down from the previous quarter, which was 16.6 percent. Compared to a year ago, when the click fraud rate was 14.8 percent, we…

  • Search in Pictures: Yahoo’s Real Monkey, Yahoo Kids Day & More Yahoo

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more….

  • SMX Local & Mobile In SF; Best Rate If You Act Now

    Believe it or not, July is just around the corner. And so is SMX Local & Mobile, the event that prepares internet marketers for the emerging opportunities of local and mobile search. Register today at the pre-agenda rate of just $995. That’s $400 off the rate procrastinators will get by…

  • YOS: Rewiring Yahoo From The Inside Out

    Yahoo’s relatively new CTO Ari Balogh expanded upon Yahoo’s “open” initiatives in a keynote speech to the Web2.0 conference yesterday. There’s a very extensive discussion, including a video of the keynote, on the TechCrunch site (additional coverage in Search Engine Journal). The SearchMonkey beta is the first step in executing…

  • YouTube Adds Search Suggestions To International Sites

    Google Operating System spotted that YouTube is now offering search suggestions on their international sites. For example, if you go to YouTube UK and starting typing in a search phrase into the search box, YouTube will begin to offering you suggested results, much like Google does at Google Suggest….

  • Microsoft Adds RSS To Live Search News

    The Live Search Blog announced the much requested addition of RSS to Live Search News. A little over a week ago, Microsoft launched Live Search News and one of the biggest feature requests off the bat was an RSS option. 9 days later, Microsoft has added the RSS icon to…

  • US Court Learns SEO, Decides META Keywords Don’t Matter

    Court Says Keyword Metatags Don’t Matter–Standard Process v. Banks by Eric Goldman uncovers a recent case between Standard Process, Inc. v. Banks that shows that the court has ruled that the META keywords tag is “immaterial.” Goldman said this is the first time the courts ruled based on knowledge of…

  • In The Trenches, April 25, 2008

    In The Trenches is a weekly spotlight of tips, tricks and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, “Geo-Targeting On The Engines” and this week’s free tips and tools….

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Microhoo

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Video, Music & Image Search

Web Analytics

Other Items

Recent Hot Items From Sphinn, Our Social News Sharing Site:

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The Get Elastic Blog noticed Google testing displaying the AdWords URLs above the ad description. Typically, the AdWords URLs are displayed below the ad description. Here is a compare and contrast picture:

Click to continue reading…

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The Get Elastic Blog noticed Google testing displaying the AdWords URLs above the ad description. Typically, the AdWords URLs are displayed below the ad description. Here is a compare and contrast picture:

Click to continue reading…

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Click Forensics released their statistics on the click fraud rate for the first quarter of 2008, showing a click fraud rate of 16.3 percent. That number is down from the previous quarter, which was 16.6 percent. Compared to a year ago, when the click fraud rate was 14.8 percent, we are up.

Click fraud on the content network was at 27.8 percent, down from the 28.3 percent rate a quarter earlier but up from a year before at 21.9 percent.

Click to continue reading…

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Click Forensics released their statistics on the click fraud rate for the first quarter of 2008, showing a click fraud rate of 16.3 percent. That number is down from the previous quarter, which was 16.6 percent. Compared to a year ago, when the click fraud rate was 14.8 percent, we are up.

Click fraud on the content network was at 27.8 percent, down from the 28.3 percent rate a quarter earlier but up from a year before at 21.9 percent.

Click to continue reading…

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itunes-subscribe-video.pngIn this week’s recap, I discussed my sickness with the flu, announced the winners of the Twing schwag and how to win Yahoo schwag. Also, I discussed Earth Day and Passover. Yahoo, Google & Microsoft announced earnings. Microsoft offers paid organic search support and Google messes with AdWords. Plus a lot more, so watch the video!

To win, watch the video and comment at this post below with the correct answer. Make sure to subscribe to our video feed or subscribe directly on iTunes to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:

For the original iTunes version, click here

Some Of The Topics Discussed:

Please do subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!

I may not be able to mail schwag outside of the United States.

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Search In Pictures

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

Click to continue reading…

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Search In Pictures

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

Click to continue reading…

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search-buzz-roundup.gifI am back from Puerto Rico but the Passover holiday isn’t over. It was fun, thanks for asking. ;) It rained for all of 20 minutes and I got some crazy weird sunburns and lots of bug bites. In other words, it was great fun. Seriously.

Earth Day

This week, while taking in a breath of fresh air, we celebrated Earth Day. Google, Yahoo, AOL, and Ask had some nice designs, and Cre8asite Forums as well as Search Engine Roundtable changed their theme. Did you do anything useful for Earth Day? I actually walked around old San Juan!

Q1 Earnings Released

Last week, Google’s Q1 earnings saw a surge in stock prices after everyone jumped on the announcement about how well they’ve done. Yahoo has gone up substantially since Q1 2007, and Microsoft just announced their earnings as well. Life looks good for search giants.

Does Microsoft Favor adCenter Customers?

After a Microsoft adCenter user complained that his organic rankings plummeted after opting in to use adCenter, a Microsoft rep joined the forum discussion and gave the individual personalized attention. Do they get premium organic support if they use Microsoft’s adCenter? Food for thought.

Google Sitelinks in Position 60?

A forum member pointed out that he discovered sitelinks in position 60 which looks strangely odd to most of us. This begs the question if it has anything to do with the -60 penalty and if sites ranked #60 are really supposed to be #1.

New: Microsoft Live News

Microsoft Live has launched a revamped news service that is still shadowed by Google but has promise. It’ll take time, though.

Google Tests Higher Placement of AdWords URLs

What has a higher CTR, a Google AdWords ad with the URL first followed by the description or an AdWords ad that displays the description followed by a URL? Google is testing out the display of ads in this way, much like A/B testing, I suppose. :)

Google Teams Up with DomainTools for Whois Information

This is very cool news because I always found that DomainTools gives the most relevant whois information without having to worry about CAPTCHAs and the like–and also because I think that Jay Westerdal of DomainTools is a pretty cool guy. Google has partnered with DomainTools to provide Whois information, so if you type “whois seroundtable.com” in Google’s search, it will show up on top. That’s hot.

Gone Goes Google Proxy Hijacking

Google has been proactive about proxy hijacking and it seems like a thing of the past. Let’s hear it for a sigh of relief! ;)

Google is Spidering Weird URLs

More specifically, as our friend Ben discovered, Google has spidered encoded HTML in URLs — that is, ampersands that are declared with & in the result. If you ask me, it’s a bit confusing — and why? It’s probably a bug.

Google CPC Lawsuit

A class action suit is holding Google liable for implying that a blank input box should inherit costs that are input in another box instead of assuming that blank means zero. I totally hear that concern, because if I left a box blank, I’d hope that Google or whatever service I was using wouldn’t fill in the box with random gobbleygook or make assumptions for me (remember what ASSuME means, people!). Personally, while some forum members disagree, I think that this lawsuit actually is stronger than a lot of other weird Google lawsuits that I read about.

Yahoo Search Marketing Offers Click Filter Report

If you’re a YSM user, you might see the new click filter report that Yahoo has provided to let you wade through statistics that relate to invalid clicks. For example, you’ll get CTR, cost, and a bunch of other statistics and graphs as well.

The Large Rectangle is Annoying

While many people think that the largest Google ad yields the most clickthroughs, others think that the most annoying AdSense unit is the large rectangle. Oh well. To each his own.

Do You Want to Work at Google?

Most of you do want to work at Google, according to a recent poll. To be honest, I like the perks that Googlers are offered, but I also like what I do. What about you?

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A WebmasterWorld member asks if there’s any penalty for adding H2 text (4 words) for the search engines because his logo is displayed in an image.

The answer seems unclear. Tedster responds that he’s asked Google twice about this — one said that it can get a spam penalty and the other said it was perfectly fine if it was not keyword stuffing and was used only for accessibility.

In other words, we’ll need someone from Google to let us know what the real answer is. :)

Forum discussion continues at WebmasterWorld.

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A WebmasterWorld member asks if there’s any penalty for adding H2 text (4 words) for the search engines because his logo is displayed in an image.

The answer seems unclear. Tedster responds that he’s asked Google twice about this — one said that it can get a spam penalty and the other said it was perfectly fine if it was not keyword stuffing and was used only for accessibility.

In other words, we’ll need someone from Google to let us know what the real answer is. :)

Forum discussion continues at WebmasterWorld.

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Have you ever wanted to see what interests Google employees? Now you can. Google has combined research written by Googlers in Papers Written by Googlers. Currently, there are a variety of sections that are broken down into the following:

  • Algorithms and Theory
  • Artificial Intelligence and Data Mining
  • Audio, Video, and Image Processing
  • Distributed Systems and Parallel Computing
  • Education
  • Human-Computer Interaction
  • Hypertext and the Web
  • Information Retrieval
  • Machine Learning
  • Natural Language Processing
  • Operating Systems
  • Science
  • Security, Cryptography, and Privacy
  • Software Engineering

Pretty heavy duty stuff and very computer-science oriented.

For search enthusiasts, tedster has found two really great papers entitled Finding Near-Duplicate Web Pages: A Large-Scale Evaluation of Algorithms by Monika Henzinger and Structured Models for Fine-to-Coarse Sentiment Analysis by Ryan McDonald et al. Ted believes that these two papers can shape the future of search, especially the latter one which deals with semantic processing.

Forum discussion continues at WebmasterWorld.