Apr 10
Daily Search Forum Recap: April 10, 2008
in Search Engine Roundtable
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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Apr 10
Use Custom Tags to Track Your MSN and Yahoo PPC Campaigns
in Search Engine Guide
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by Jennifer Laycock

If you’re using the free Google Analytics as your stats solution, you probably already know that AdWords integrates into Google Analytics pretty seamlessly. If you’re running campaigns on Yahoo or MSN, it takes a little more effort. Lucky for you, the folks at The Adventures of PPC Hero have created handy primers on how to get things rolling.

You can find their Yahoo tutorial here and their MSN adCenter tutorial here.

For more background on why you should be tracking your campaigns, check out The Number One Rule of PPC and Help Set Your Budget with PPC Calculator.

Want more from your web site?
Search Influence can help! Targeted Traffic. Increased Revenue. Results Guaranteed. Customized Internet Marketing you can afford.

Apr 10
Use Custom Tags to Track Your MSN and Yahoo PPC Campaigns
in Search Engine Guide
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by Jennifer Laycock

If you’re using the free Google Analytics as your stats solution, you probably already know that AdWords integrates into Google Analytics pretty seamlessly. If you’re running campaigns on Yahoo or MSN, it takes a little more effort. Lucky for you, the folks at The Adventures of PPC Hero have created handy primers on how to get things rolling.

You can find their Yahoo tutorial here and their MSN adCenter tutorial here.

For more background on why you should be tracking your campaigns, check out The Number One Rule of PPC and Help Set Your Budget with PPC Calculator.

Want more from your web site?
Search Influence can help! Targeted Traffic. Increased Revenue. Results Guaranteed. Customized Internet Marketing you can afford.

Apr 10
SearchCap: The Day In Search, April 10, 2008
in Search Engine Land
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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:


  • What SEO/SEM Professionals Should Know About Website Usability
    In an effort to differentiate themselves from competitors, many SEO/SEM firms come up with interesting unique selling propositions (USPs). Some SEO/SEM firms emphasize search engine advertising and create quite useful tools to help manage PPC campaigns. Some SEO firms specialize in training, again creating tools that help newbie and…

  • Yahoo’s Biggest Investor, Capital World Investors, Double’s Stake In Company
    Yahoo’s largest investor doubles down from News.com reports Capital World Investors has doubled their stake in Yahoo, giving them a 10.1% percent stake in the company. Capital World Investors was Yahoo’s largest investor, and obviously still is. They now own owns 135,542,600 shares as of March 31, up 95-percent from…

  • A Small Business Marketing Success Story: John Tuggle, Guitar Teacher
    A small business can have millions of dollars in revenue and dozens of employees … or it can be a one-man-band, turning passion into a living. This month’s small business marketing success story is about the latter. Meet John W. Tuggle, a guitarist living in Athens, Georgia. John has…

  • Study: 80-Percent Of Searches Are Informational, 10% Are Navigational & Transactional
    A Penn State research study showed that about 80-percent of searches are informational in nature, whereas 10-percent are navigational and another 10-percent are transactional. The researchers reviewed over 1.5 million queries from hundreds of thousands of search engines users to prove the “the 80/20 rule that 80 percent of the…

  • YouTube Adds “Discovery” Stats & Updates Page Design; Barry’s Search Video Podcast
    YouTube has announced the addition of a new statistic that can be found in your video “YouTube Insights” section named “Discovery.” Discovery is basically a report showing you how people discovered and viewed your video, a form of referral reporting. In addition, as TechCrunch reports, YouTube has redesigned their video…

  • “Previous Query” Refinement Coming To Hit Google Results
    Yesterday (technically still today my time), I did a keynote interview with Google vice president of search products & user experience Marissa Mayer during our SMX Sydney show. We covered a wide range of topics, including how "Previous Query" refinement will soon come to natural listings on Google, plus how…

  • 90-Percent Of Pedophilia Complaints In Brazil Come From Google’s Orkut
    Brazil Senate orders Google to identify website pedophiles via AFP reports a Brazilian Senate has ordered Google to hand over the profiles of 3,261 suspected pedophiles yesterday. However, according to The Inquirer, Google is willing to help Brazilian authorities but not hand over users’ personal information. Sergio Suiama, Sao Paulo’s…

  • IAC To Launch Startups, Take A Demographic Approach To Search
    The Wall Street Journal reports that IAC, parent of Ask, is preparing to launch a number of startups after its spin off of some of its traditional media properties. Among the new sites is RushmoreDrive, a niche search engine targeting African Americans. What’s interesting is its demographic approach to search….

  • SphinnCon Comes To North Carolina On May 2, 2008
    SphinnCon, the smaller, informal SEM networking events, is now coming to North Carolina with SphinnCon North Carolina. The North Carolina event is taking place on May 2, 2008 at Kress Terrace in Greensboro, NC. Max attendance for this event is 150, so register quickly! Oh and the price is only…

  • News Corp, Google, AOL, “MicroHoo” The Movie Enters A Surreal, Climactic Sequence
    If MicroHoo were a movie we might be in Act III, moving quickly toward an exciting climax. It’s a good movie so far because there are equally matched antagonists, unpredictable twists, a concrete deadline and an uncertain outcome. Indeed, that outcome seems to grow increasingly uncertain amid a surreal shifting…

  • Four Year Effort Culiminates In “ClearFlow” Traffic On Microsoft Live Search Maps
    Today in 72 US cities, Microsoft is introducing what it calls “ClearFlow” on Live Search Maps. It’s an improved traffic and routing service that relies on machine learning and predictive modeling to offer better traffic and routing information to consumers across the US. Microsoft employee and artificial intelligence expert Eric…

  • Report: Yahoo & AOL Approaching A Deal
    Yahoo, AOL Close In on Tie-Up Deal from the Wall Street Journal reports that Yahoo and AOL are close on finalizing a deal that would combine parts of both companies. The deal would bridge Timer Warner’s Internet operations with Yahoo by folding the AOL unit into Yahoo. In return, Time…

  • Blended Search: A Year Later
    Believe it or not, it’s been nearly a year since Google launched Universal Search. Given that, how has your marketing changed over the last twelve months? If it hasn’t, it should. Let’s take a look at why. The development of universal search heralded in a new era in search…

  • Microsoft: Forget It On Paid Search Partnership, Google & Yahoo
    So Yahoo’s going to partner with Google for a test of search ads? Better be only a test, Microsoft seems to be saying. Microsoft General Counsel Brad Smith just put out a statement suggesting that any partnership would likely be opposed on regulatory grounds, as Google would get more than…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Microhoo

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Apr 10
SearchCap: The Day In Search, April 10, 2008
in Search Engine Land
Comments Off

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:


  • What SEO/SEM Professionals Should Know About Website Usability
    In an effort to differentiate themselves from competitors, many SEO/SEM firms come up with interesting unique selling propositions (USPs). Some SEO/SEM firms emphasize search engine advertising and create quite useful tools to help manage PPC campaigns. Some SEO firms specialize in training, again creating tools that help newbie and…

  • Yahoo’s Biggest Investor, Capital World Investors, Double’s Stake In Company
    Yahoo’s largest investor doubles down from News.com reports Capital World Investors has doubled their stake in Yahoo, giving them a 10.1% percent stake in the company. Capital World Investors was Yahoo’s largest investor, and obviously still is. They now own owns 135,542,600 shares as of March 31, up 95-percent from…

  • A Small Business Marketing Success Story: John Tuggle, Guitar Teacher
    A small business can have millions of dollars in revenue and dozens of employees … or it can be a one-man-band, turning passion into a living. This month’s small business marketing success story is about the latter. Meet John W. Tuggle, a guitarist living in Athens, Georgia. John has…

  • Study: 80-Percent Of Searches Are Informational, 10% Are Navigational & Transactional
    A Penn State research study showed that about 80-percent of searches are informational in nature, whereas 10-percent are navigational and another 10-percent are transactional. The researchers reviewed over 1.5 million queries from hundreds of thousands of search engines users to prove the “the 80/20 rule that 80 percent of the…

  • YouTube Adds “Discovery” Stats & Updates Page Design; Barry’s Search Video Podcast
    YouTube has announced the addition of a new statistic that can be found in your video “YouTube Insights” section named “Discovery.” Discovery is basically a report showing you how people discovered and viewed your video, a form of referral reporting. In addition, as TechCrunch reports, YouTube has redesigned their video…

  • “Previous Query” Refinement Coming To Hit Google Results
    Yesterday (technically still today my time), I did a keynote interview with Google vice president of search products & user experience Marissa Mayer during our SMX Sydney show. We covered a wide range of topics, including how "Previous Query" refinement will soon come to natural listings on Google, plus how…

  • 90-Percent Of Pedophilia Complaints In Brazil Come From Google’s Orkut
    Brazil Senate orders Google to identify website pedophiles via AFP reports a Brazilian Senate has ordered Google to hand over the profiles of 3,261 suspected pedophiles yesterday. However, according to The Inquirer, Google is willing to help Brazilian authorities but not hand over users’ personal information. Sergio Suiama, Sao Paulo’s…

  • IAC To Launch Startups, Take A Demographic Approach To Search
    The Wall Street Journal reports that IAC, parent of Ask, is preparing to launch a number of startups after its spin off of some of its traditional media properties. Among the new sites is RushmoreDrive, a niche search engine targeting African Americans. What’s interesting is its demographic approach to search….

  • SphinnCon Comes To North Carolina On May 2, 2008
    SphinnCon, the smaller, informal SEM networking events, is now coming to North Carolina with SphinnCon North Carolina. The North Carolina event is taking place on May 2, 2008 at Kress Terrace in Greensboro, NC. Max attendance for this event is 150, so register quickly! Oh and the price is only…

  • News Corp, Google, AOL, “MicroHoo” The Movie Enters A Surreal, Climactic Sequence
    If MicroHoo were a movie we might be in Act III, moving quickly toward an exciting climax. It’s a good movie so far because there are equally matched antagonists, unpredictable twists, a concrete deadline and an uncertain outcome. Indeed, that outcome seems to grow increasingly uncertain amid a surreal shifting…

  • Four Year Effort Culiminates In “ClearFlow” Traffic On Microsoft Live Search Maps
    Today in 72 US cities, Microsoft is introducing what it calls “ClearFlow” on Live Search Maps. It’s an improved traffic and routing service that relies on machine learning and predictive modeling to offer better traffic and routing information to consumers across the US. Microsoft employee and artificial intelligence expert Eric…

  • Report: Yahoo & AOL Approaching A Deal
    Yahoo, AOL Close In on Tie-Up Deal from the Wall Street Journal reports that Yahoo and AOL are close on finalizing a deal that would combine parts of both companies. The deal would bridge Timer Warner’s Internet operations with Yahoo by folding the AOL unit into Yahoo. In return, Time…

  • Blended Search: A Year Later
    Believe it or not, it’s been nearly a year since Google launched Universal Search. Given that, how has your marketing changed over the last twelve months? If it hasn’t, it should. Let’s take a look at why. The development of universal search heralded in a new era in search…

  • Microsoft: Forget It On Paid Search Partnership, Google & Yahoo
    So Yahoo’s going to partner with Google for a test of search ads? Better be only a test, Microsoft seems to be saying. Microsoft General Counsel Brad Smith just put out a statement suggesting that any partnership would likely be opposed on regulatory grounds, as Google would get more than…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Microhoo

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Apr 10
Five Reasons Twitter is an Essential Social Media Tool
in Search Engine Guide
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by Jennifer Laycock

I’ve been using Twitter for roughly five months now and I’m finding more and more reasons to include it on my must-use list of social media sites. I got to thinking about my little love affair this week when Anita Campbell of Small Business Trends asked fifteen small business owners what their favorite social media site was and why. I was interviewed for the piece, as were Unleashed speakers Matt McGee and Wendy Piersall. The more I thought about it, the more I realized Twitter just might be the best all-around social network for small business owners.

Anita’s question to us was:

“If your goal is to grow a small business online, and you had time for only one social networking / social media site, which would you choose and why?”

If you’ve been following the site for awhile, you know Twitter was a no brainer for me. After all, I outlined my new found love of Twitter in a five part article series here at Search Engine Guide just a few months ago. Here’s my response to Anita:

“I never would have said this even 4 months ago, but I’d opt for Twitter. I’ve likened Twitter to “acceptable eavesdropping” and pointed out how easy it makes it to join the conversation. Twitter is one of the fastest ways to make inroads with other people in your industry. It also gives you some insight into who companies and bloggers are as people; their likes, their dislikes, their personalities. This can be invaluable when it comes to putting together pitches and building relationships both inside and outside of your industry.”

If I wasn’t forced to pick just one, I’d obviously tailor my answer a bit more based on the particular industry and how much time the small business owner had to invest. That said, I think my default choice would still be Twitter. Here are five reasons why.

1.) Twitter is about the conversation.

Sure, you can have conversation on blogs, on Facebook and on some other social media sites, but it’s a different kind of conversation with Twitter. The best way I can think to describe it is to give real world analogies. With blogs, you’re on stage speaking to a crowd. Sure, there’s Q&A via your comments, but you run the show. With Facebook, you have insight into each person via their profiles, but you’re mostly communicating one on one. Twitter is sort of like a giant dinner party. There are tons of conversations going on and you can easily join one, or you can start a new one. If you start a new one, others can easily join in. You can even carry on multiple conversations at once. It’s total conversational freedom.

2.) You can use Twitter to promote your social bookmarking submissions.

Spend any amount of time on Twitter and you’ll see folks asking for help voting up a submission at Digg, Sphinn, StumbleUpon and a variety of other sites. With Twitter, you can get a feel for who uses which sites, you can keep tabs on who tends to respond when you ask for votes and you can pitch in to help other people’s submissions do better. Twitter can be a great way to promote your activity and accounts with social bookmarking sites.

3.) Twitter can boost your blog.

It’s a no brainer that you can send out a tweet with a link to your latest blog post. (In fact, many Twitter users now claim they rely more heavily on tweets than RSS feeds for finding good content.) Using Twitter to boost your blog doesn’t end there. Twitter is a great source of blog topics. You can pick up other posts and expand on them, get ideas from the conversations you’re having and discover new authors to add to your feed reader.

4.) Twitter is networking gold.

Listen to anyone talk about building links, launching a viral campaign or getting bloggers to cover your products and you’ll hear them mention the importance of relationships. PR firms are struggling to learn how to pitch people who aren’t trained journalists. The truth is, it’s quite simple. Respect them as a person and offer something of value. Make a connection. You don’t have to be their best friend, but you do need to make an effort to build a relationship.

Since most Twitter users share a combo of business and personal information, it can be a great way to learn a little something about your pitch target. Twitter has taught me who likes Trader Joe’s Black Licorice (Wendy Piersall), who goes nuts for Honey crisp Apples (Martin Bowling), who has dogs (David Wallace) and who spends two mornings a week working from Panera (oh, that’s me!.) Besides, if you find someone new you like, you can quickly look them on up Facebook or LinkedIn, add them to your network and learn even more about them.

5.) The Power of the Re-Tweet equals Viral Gold

It’s been said that blogs can take an idea and spread it from New York to Tokyo in minutes. If that’s true, then it’s also true Twitter can do it in seconds. It takes very little time to blog something. It takes less time to email something. It takes even less time to tweet it. Send something interesting out into Twitter and folks will pick it up and repost to their own list of followers in seconds. Suddenly your own network grows infinitely.

Time and time again, I’ve seen breaking news come across Twitter before I saw it anywhere else. I don’t have to check my feed reader, don’t have to wait for the news to break in on television, don’t even have to wait for a phone call. The second one person on Twitter hears the news, it spreads like wild fire. I saw this in action earlier this year when Heath Ledger died. I saw tweets come through around 4:45pm EST. I later learned he was found dead at 3:30pm. That’s some speedy news travel. (I sometimes wonder what Twitter would have looked like on the morning of 9/11.)

In an Ideal World…

Now I wouldn’t really suggest someone rely ONLY on Twitter in terms of social media activities, but I do think there’s value in dedicating time to it. I have accounts on Facebook, LinkedIn, StumbleUpon, Flickr and a wide range of social bookmarking sites, but Twitter is the only one of those services I use daily. In fact, Twitter is generally what prompts me to go and use the other ones. It’s sort of my central repository of social media activity.

Haven’t tried Twitter yet? Using it now, but not convinced of the value? Take a read through my Twitter series and consider how you might be able to best leverage Twitter for your small business.

Want more from your web site?
Search Influence can help! Targeted Traffic. Increased Revenue. Results Guaranteed. Customized Internet Marketing you can afford.

Apr 10
What SEO/SEM Professionals Should Know About Website Usability
in Search Engine Land
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100% Organic - A Column From Search Engine Land

In an effort to differentiate themselves from competitors, many SEO/SEM firms come up with interesting unique selling propositions (USPs). Some SEO/SEM firms emphasize search engine advertising and create quite useful tools to help manage PPC campaigns. Some SEO firms specialize in training, again creating tools that help newbie and experienced SEO professionals optimize existing Web pages. For the past two to three years, I have been watching SEO/SEM firms increasingly focus on the user, specifically offering website usability services.

Although I laud the evolution of SEO/SEM firms to increasingly focus on the user, I admit that I find some of their conclusions and methodologies rather troubling. Recently, I worked with a company who was happy with their SEO firm, but when they showed me the heuristic analysis? I was dumbfounded. The SEO firm actually told this company to remove the primary call to action on product pages because it interfered with keyword density. There were countless other mistakes in the heuristic analysis, and it is that report that inspired me to write this article.

Website usability and user-friendly design are certainly great terms to use during the sales process. However, do SEO professionals really "get" website usability, and is it a benefit for website owners to hire such firms to promote their company or organization sites in the commercial web search engines?

Rather than give my personal opinion, for this two-part article, I decided to ask some of my well-known colleagues about the usability industry’s opinion of search engine optimization. My question to them was a simple one, "What should SEO professionals know about usability?" I hope both website owners and SEO professionals take their answers to heart. Enjoy.

Click to continue reading…

Apr 10
Yahoo’s Biggest Investor, Capital World Investors, Double’s Stake In Company
in Search Engine Land
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Yahoo’s largest investor doubles down from News.com reports Capital World Investors has doubled their stake in Yahoo, giving them a 10.1% percent stake in the company.

Capital World Investors was Yahoo’s largest investor, and obviously still is. They now own owns 135,542,600 shares as of March 31, up 95-percent from the end of last year.

Click to continue reading…

Apr 10
Is Google Not So Portal-Like After All?
in Search Engine Watch
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Last week, comScore data showed that Google was sending more traffic to its own properties than it had been, leading some to worry if it was becoming more like a portal than a search engine. But that data appears to miss the larger picture, where Google is sending even more traffic to news sites than it does to Google News.

Apr 10
Microsoft and Yahoo!, Search Engine Partners? How Mergers and Acquisitions May Change the Search Engine Playing Field - and Where Google Comes In
in Search Engine Guide
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by Scott Buresh

Until recently, there were five major players in the search engine world: Google, MSN, AOL, Ask.com, and the Yahoo! search engine. These top Internet search engines quickly could be narrowed down to four, however; AOL uses the Google algorithm and will yield nearly identical results. Further narrowing is rapidly occurring - Ask.com seems to be stepping out of the spotlight to focus on specific markets, and in early March 2008, Microsoft began attempting to purchase the Yahoo! search engine. If there are just two top search engines with which to be concerned, what does this mean for your business and for SEO as a whole?

What’s Going On with the Yahoo! Search Engine?

As almost anybody with access to a news source knows by now, Microsoft put in an unsolicited offer to purchase the Yahoo! search engine in early March 2008. Yahoo! rejected this offer at first, saying that it undervalued its company as one of the top engines (and a provider of other services, including email and chat as well). Microsoft did not increase the offer at this point; it instead decided to enter a proxy battle.

A proxy battle would involve Microsoft putting up its own board of directors to let shareholders decide if its purchase of the Yahoo! search engine would be acceptable or not. In essence, Microsoft has decided that it will attempt to convince shareholders that their interests are better served by people who will approve this acquisition between two of the top Internet search engines. And Yahoo! shareholders have been beaten down for some time, so it is widely expected that the majority will in fact favor this acquisition.

Meanwhile, Yahoo!, on spurning this offer, began talking with other companies in order to build strategic partnerships and keep itself as one of the top engines, as it had been for so long. It was rumored that MySpace’s parent company, News Corporation, was in talks to work with the Yahoo! search engine, as was Google. However, these talks seem to have fizzled, and Yahoo!’s board of directors has begun speaking directly with Microsoft’s board. Yahoo! bought a bit of time by delaying the election of its board, but it is believed that this is all the shareholders will stand for at this point.

So I’m assuming that if the acquisition goes down, the Microsoft search engine and the Yahoo! search engine will likely be using the same algorithm, even if they remain separate sites. It just makes sense not to spend the money to have two separate research departments, especially when the Yahoo! search engine is widely regarded to be superior to Microsoft’s.

Will Ask.com Continue to Be One of the Top Internet Search Engines?

For a time, Ask.com seemed to be trying to go head to head with Google and to position itself as one of the top Internet search engines - period. You may remember the “algorithm” ads that it ran for a time on television. However, recently Ask.com announced that it will instead be tailoring itself to the niche market share of which it already has control. In other words, they’re no longer trying to be all things to all people in the way that other top search engines like, well, Yahoo! and Google are.

What we know about Ask.com’s demographic is that it is largely female, although Ask.com refutes the notion that it is focusing on “older women.” According to an article in Forbes, an Ask.com spokesperson said that:

…reports of the site becoming oriented towards older women are false and were fueled by an erroneous Associated Press article that has since been changed. Ask acknowledged that married women do compose a lot of its core users and these matronly queries are often dictionary, thesaurus, encyclopedia type queries - as well as categories like health and entertainment…[1]

Seeing as Ask.com also laid off 8% of its staff at the same time that it refocused, it seems clear that the company is no longer aiming to be considered one of the top Internet search engines.

And this means that we are down to two search engine technologies dominating the entire landscape: Google and a MSN/Yahoo! search engine hybrid (Micro-hoo? Yah-soft?).

How Will This Affect Consumers?

If there truly are only two major top Internet search engines, the industry will be like Coke vs. Pepsi. Sure there are other, smaller players like RC Cola that some people will be brand loyal about, but for the most part it’s either Big Guy One or Big Guy Two.

And this means that businesses that had good rankings and that were getting good traffic from, say, Ask.com and MSN but not the Yahoo! search engine, will be in a bind. With only two top Internet search engines, there will be less real estate to compete for and the same number of businesses vying for this real estate.

How Will This Affect SEO Companies?

In one sense, having only two serious engines makes the job easier for search engine optimization companies - there’s just less algorithms to absorb and master. However, it makes the opportunity for volatility much more likely. Before, if the Google or Yahoo! search engine changed its algorithm, you had three or four other engines to fall back on while you worked to update your practices. But with only two major players, a tweak to either the Google or MSN/Yahoo! search engine algorithm could have much further reaching implications to individual companies in the search space.

Who Will Compete Next?

Google has been coasting for many years as being seen as the underdog in the industry - the cool, hip engine to use that’s not owned by the big guys. However, search engine optimization practitioners have started to see some cracks in that veneer. The truth of the matter is that Microsoft is seen as a huge corporate conglomerate, with Google starting to be seen similarly. And now Google has to answer to shareholders, rather than just going along trying “not to be evil.” Google has its own set of privacy issues and conflicts of interest, such as its recent purchase of DoubleClick, which came along with a SEO company. [See my recent article on this topic for more information.]

So when there are just two top Internet search engines, the door is opened for competition. If another company can come along technologically that is on par with the Google and Yahoo! search engine algorithms and that does not have huge corporate considerations, it could very well start gaining some market share in this space. I’ll let you know if I see any contenders.

Sources

1. http://www.forbes.com/technology/ebusiness/2008/03/05/iac-ask-update-markets-equity-cx_md_0305markets33.html

Want more from your web site?
Search Influence can help! Targeted Traffic. Increased Revenue. Results Guaranteed. Customized Internet Marketing you can afford.

Apr 10
Microsoft and Yahoo!, Search Engine Partners? How Mergers and Acquisitions May Change the Search Engine Playing Field - and Where Google Comes In
in Search Engine Guide
Comments Off

by Scott Buresh

Until recently, there were five major players in the search engine world: Google, MSN, AOL, Ask.com, and the Yahoo! search engine. These t