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Yahoo, AOL Close In on Tie-Up Deal from the Wall Street Journal reports that Yahoo and AOL are close on finalizing a deal that would combine parts of both companies. The deal would bridge Timer Warner’s Internet operations with Yahoo by folding the AOL unit into Yahoo. In return, Time Warner would make a cash investment of about 20% of the combined entity, valuing AOL at about $10 billion.

Note From Danny: “In my talk today at SMX Sydney with Google vice president Marissa Mayer, she noted that the Yahoo deal that it was a way for Google to measure Yahoo’s traffic and how well it monetizes. This is important. This is not just a Yahoo test – it’s a test for Google. And from that test, Google will better understand how much it could make in a crucial revenue guarantee to a combined Yahoo-AOL, which might help the deal move along and keep Yahoo out of Microsoft’s hands.”

Click to continue reading…

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My New VideoCastOver the past several weeks, I have been experimenting with producing weekly video recaps. You can view those recaps in the Search Buzz Roundup category.

The main issue was that many folks were not able to sit and watch the 10 minute or less video while at their computers. They asked if I can make a podcast version that they can download and listen/watch later on their computers, iPod or iPhone. So after a week or so of work, I have finalized that set up.

Today, I published a new RSS feed exclusively for the video recaps. You can find that feed over here. Now, if you are an iTunes user, you can subscribe with the single click of a button by clicking here.

Keep in mind, these are videos and can take a long time to download. So let it go in the background - I will look to compressing the videos even more. Of course, I will keep the YouTube version going as well, so if you like YouTube, stick with that and subscribe to the standard feed but if you use iTunes/iPod or an iPhone, the iTunes subscribe link is probably best. I have archived these details at the subscribe page.

FYI - I promise to keep trying to improve these videos as I go. And you can win prizes by watching!

So please subscribe and let me know your thoughts by commenting below.

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My New VideoCastOver the past several weeks, I have been experimenting with producing weekly video recaps. You can view those recaps in the Search Buzz Roundup category.

The main issue was that many folks were not able to sit and watch the 10 minute or less video while at their computers. They asked if I can make a podcast version that they can download and listen/watch later on their computers, iPod or iPhone. So after a week or so of work, I have finalized that set up.

Today, I published a new RSS feed exclusively for the video recaps. You can find that feed over here. Now, if you are an iTunes user, you can subscribe with the single click of a button by clicking here.

Keep in mind, these are videos and can take a long time to download. So let it go in the background - I will look to compressing the videos even more. Of course, I will keep the YouTube version going as well, so if you like YouTube, stick with that and subscribe to the standard feed but if you use iTunes/iPod or an iPhone, the iTunes subscribe link is probably best. I have archived these details at the subscribe page.

FYI - I promise to keep trying to improve these videos as I go. And you can win prizes by watching!

So please subscribe and let me know your thoughts by commenting below.

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

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Brand Aid - A Column From Search Engine Land

Believe it or not, it’s been nearly a year since Google launched Universal Search. Given that, how has your marketing changed over the last twelve months? If it hasn’t, it should. Let’s take a look at why.

The development of universal search heralded in a new era in search engine marketing. Overnight, various types of digital content – such as press releases, images, and video – were blended into the general web search results (where previously it was limited to vertical searches). Not surprisingly, Yahoo! and Live Search soon followed suit with similar offerings of their own. Today the development is commonly referred to as blended search.

And the effect of this change?

Click to continue reading…

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So Yahoo’s going to
partner with Google for a test of search ads
? Better be only a test,
Microsoft seems to be saying. Microsoft General Counsel Brad Smith just put out
a

statement
suggesting that any partnership would likely be opposed on
regulatory grounds, as Google would get more than 90 percent of the ad search
market:

Click to continue reading…

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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:


  • Yahoo Search May Test Google Ads

    Yahoo in Talks With Google To Handle Some Search Ads from the Wall Street Journal reports that Yahoo may be testing Google ads on the Yahoo search result pages. The Wall Street Journal said this is a very limited test, triggered by a “very limited percentage of Yahoo’s Web search…

  • 5 Steps To Develop In-House SEO Functionality

    In large organizations, it takes the effort of several internal groups to accomplish top level business goals. When natural search optimization for Web sites, commonly called SEO, is moved in house, it generally is the task of a combination effort from IT and Marketing. Below are five steps for…

  • Six Mistakes B2B Marketers Continue to Make With Organic Search

    By now, many B2B marketing professionals know the basics of content optimization and how to make a site search-friendly. With that complete, their focus turns to link building. While that’s an admirable pursuit, it may not yield the maximum results if unaddressed website issues aren’t resolved. Here are some…

  • Yahoo’s Senior VP, Tim Cadogan, Leaves Yahoo For OpenX; Google Ad Manager Competitor

    Kara Swisher reports that Yahoo’s former senior vice president, Tim Cadogan, is taking the CEO post at OpenX (formerly OpenAds, formerly PHPAdsNew). Cadogan has been with Yahoo for five years and before that was at GoTo.com. He was the senior vice president for ad products and was instrumental in Yahoo…

  • Major Yahoo Shareholder: Microsoft “Blundered” With Hostile Tactics

    The Wall Street Journal reports this morning that Yahoo’s second largest shareholder, investment firm Legg Mason, characterized Microsoft’s recent ultimatum letter as a tactical “blunder” and said it would support Yahoo’s independence if Microsoft maintained or lowered its current offer….

  • Yahoo To Acquire IndexTools Web Analytics Service

    Google offers Google Analytics. Microsoft has its "Gatineau" or recently renamed Microsoft adCenter Analytics service in beta. So I suppose it was inevitable that Yahoo get in on the web analytics action. The company announced today that it is acquiring Tensa Kit, which produces the IndexTools analytics service….

  • Flickr Launches Video, It’s Not A YouTube Clone

    Flickr is arguably the jewel in Yahoo’s crown — a great site that in many ways has no peer. Now, after a long wait, video has been added. One might imagine that this is intended to compete with Google’s YouTube, but as the Flickr blog explains the new capabilities have…

  • Real Estate Engine Trulia Adds Google StreetView Imagery

    When Google launched StreetView it was widely discussed (and in some cases disparaged because of the privacy implications), but few people regarded it as a practical tool. However, in what appears to be the first implementation of StreetView on a third-party site, Trulia has incorporated its imagery and functionality in…

  • Looking For SMX Local & Mobile Session Ideas (And Speakers)

    Do you have a topic you’d like to see covered in a session at SMX Local & Mobile in San Francisco on July 24-25, 2008? Something you’d like to see covered in depth, or a discussion of advanced strategies and tactics for getting the most out your local and mobile…

  • Why Mixx Hasn’t Gotten The Following It Deserves - Yet

    Mixx, a social media submission site, is a newcomer on the scene, so it understandably will take a while for it to catch up with older sites like Digg, Propeller, Reddit, and StumbleUpon. That said, this article looks at the current state of Mixx and the potential future of…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Microhoo

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Other Items

Recent Hot Items From Sphinn, Our Social News Sharing Site:

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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:


  • Yahoo Search May Test Google Ads

    Yahoo in Talks With Google To Handle Some Search Ads from the Wall Street Journal reports that Yahoo may be testing Google ads on the Yahoo search result pages. The Wall Street Journal said this is a very limited test, triggered by a “very limited percentage of Yahoo’s Web search…

  • 5 Steps To Develop In-House SEO Functionality

    In large organizations, it takes the effort of several internal groups to accomplish top level business goals. When natural search optimization for Web sites, commonly called SEO, is moved in house, it generally is the task of a combination effort from IT and Marketing. Below are five steps for…

  • Six Mistakes B2B Marketers Continue to Make With Organic Search

    By now, many B2B marketing professionals know the basics of content optimization and how to make a site search-friendly. With that complete, their focus turns to link building. While that’s an admirable pursuit, it may not yield the maximum results if unaddressed website issues aren’t resolved. Here are some…

  • Yahoo’s Senior VP, Tim Cadogan, Leaves Yahoo For OpenX; Google Ad Manager Competitor

    Kara Swisher reports that Yahoo’s former senior vice president, Tim Cadogan, is taking the CEO post at OpenX (formerly OpenAds, formerly PHPAdsNew). Cadogan has been with Yahoo for five years and before that was at GoTo.com. He was the senior vice president for ad products and was instrumental in Yahoo…

  • Major Yahoo Shareholder: Microsoft “Blundered” With Hostile Tactics

    The Wall Street Journal reports this morning that Yahoo’s second largest shareholder, investment firm Legg Mason, characterized Microsoft’s recent ultimatum letter as a tactical “blunder” and said it would support Yahoo’s independence if Microsoft maintained or lowered its current offer….

  • Yahoo To Acquire IndexTools Web Analytics Service

    Google offers Google Analytics. Microsoft has its "Gatineau" or recently renamed Microsoft adCenter Analytics service in beta. So I suppose it was inevitable that Yahoo get in on the web analytics action. The company announced today that it is acquiring Tensa Kit, which produces the IndexTools analytics service….

  • Flickr Launches Video, It’s Not A YouTube Clone

    Flickr is arguably the jewel in Yahoo’s crown — a great site that in many ways has no peer. Now, after a long wait, video has been added. One might imagine that this is intended to compete with Google’s YouTube, but as the Flickr blog explains the new capabilities have…

  • Real Estate Engine Trulia Adds Google StreetView Imagery

    When Google launched StreetView it was widely discussed (and in some cases disparaged because of the privacy implications), but few people regarded it as a practical tool. However, in what appears to be the first implementation of StreetView on a third-party site, Trulia has incorporated its imagery and functionality in…

  • Looking For SMX Local & Mobile Session Ideas (And Speakers)

    Do you have a topic you’d like to see covered in a session at SMX Local & Mobile in San Francisco on July 24-25, 2008? Something you’d like to see covered in depth, or a discussion of advanced strategies and tactics for getting the most out your local and mobile…

  • Why Mixx Hasn’t Gotten The Following It Deserves - Yet

    Mixx, a social media submission site, is a newcomer on the scene, so it understandably will take a while for it to catch up with older sites like Digg, Propeller, Reddit, and StumbleUpon. That said, this article looks at the current state of Mixx and the potential future of…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Microhoo

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Other Items

Recent Hot Items From Sphinn, Our Social News Sharing Site:

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Yahoo has

confirmed
a Wall Street Journal
report
that it will be testing Google’s paid search ads alongside its own for the next
two weeks and involving no more than 3 percent of Yahoo’s search pages in the
United States. From the Yahoo statement

Click to continue reading…

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Yahoo in Talks With Google To Handle Some Search Ads from the Wall Street Journal reports that Yahoo may be testing Google ads on the Yahoo search result pages.

The Wall Street Journal said this is a very limited test, triggered by a “very limited percentage of Yahoo’s Web search queries.” Why would Yahoo do this? Reportedly, Google’s ad generate more revenue and Yahoo may have areas where they have limited search ad inventory for specific queries. This may lead to a “broader search ad outsourcing arrangement” between Google and Yahoo.

Click to continue reading…

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In House - A Column From Search Engine Land
In large organizations, it takes the effort of several internal groups to accomplish top level business goals. When natural search optimization for Web sites, commonly called SEO, is moved in house, it generally is the task of a combination effort from IT and Marketing. Below are five steps for moving SEO in house, as well as tips for accomplishing those steps.

Click to continue reading…

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Strictly Business - A Column From Search Engine Land
By now, many B2B marketing professionals know the basics of content optimization and how to make a site search-friendly. With that complete, their focus turns to link building. While that’s an admirable pursuit, it may not yield the maximum results if unaddressed website issues aren’t resolved. Here are some of the most common mistakes we see.

Click to continue reading…

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If you’re like me, you live on the internet for a big chunk of your day. You thrive on the internet. The internet is a big key player of your being, and if there’s no internet, you can hardly imagine your existence without it.

This feeling is only going to grow with time. We become increasingly dependent on our online activities. We become increasingly dependent on search. Whereas 20 years ago, we had to do research in, uh, libraries, we can now do it at the tip of our fingertips at any time of day (wearing nothing or everything).

So what would happen in a world where, if you got banned by a search engine, you had some recourse? Imagine that if you got banned from Google, it would actually be illegal? In other words, search engines were not allowed to ban sites without a reason (assuming there is no reason already).

Search Engine Watch Forums members are discussing the possibility of exactly that. And forum members believe that it would be a great idea to take legal action against those search engines who ban you or who lower your position in the SERPs.

But more than that, search engines are becoming viewed as commodities and this can’t necessarily be as far fetched as some folks imagine. Could they eventually be regulated by government entities? Probably — or probably not. In a “probably” scenario, there would be rules on who would rank, where they’d rank, and the like.

I foresee that to be an incredible undertaking and waste of tax dollars if implemented. Right now, there may be a few unhappy webmasters, but overall, the state of search is pretty good. Bringing in a big player (like the US government) would be a mistake.

There’s more to this really interesting discussion. Worth envisioning or not? I still think not. But if you want to read more about what forum members are saying, check out Search Engine Watch Forums.