Apr 01
Daily Search Forum Recap: April 1, 2008
in Search Engine Roundtable
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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Squaretable and other search forums on the web.

Apr 01
Daily Search Forum Recap: April 1, 2008
in Search Engine Roundtable
Comments Off

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Squaretable and other search forums on the web.

Apr 01
SearchCap: The Day In Search, April 1, 2008
in Search Engine Land
Comments Off

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:


  • How to Make Your Content ‘Submit Worthy’
    “Why won’t anyone submit my content to Digg? My competitor is always on Reddit but my stuff gets ignored!” Sound familiar? Well here’s how to put an end to your woes and ensure your content is submit worthy. In order to be successful on social media news and bookmarking…

  • Google Maps Now With “Send To Garmin”
    There’s “send to car” and “send to TomTom;” now there’s “send to Garmin” (GPS devices). As with TomTom devices Google Maps and routing can now be sent directly to Garmin personal navigation devices….

  • Defining Link Building Best Practices
    There are plenty of business processes where the development of a set or list of “Best Practices” makes really good sense. But what about link building? Is/are there a core set of link building best practices that really work? Fourteen years of link building for 1,000+ clients indicate to…

  • Search Engine ChaCha Expands Mobile Service To Include Voice Input
    Human-powered search engine ChaCha launched in late 2006 to somewhat mixed reviews. It sought to entice users to search with expert guides in real time via IM chat windows. It also offered algorithmic search but the human-guided search was the hook. The concept was great but the practical experience was…

  • SMX West Interviews: Now In Video
    Mike McDonald and the team from WebProNews did an awesome job covering our SMX West show in Feburary with video interviews. They’ve been posting these slowly over the past weeks, and they’re all up now here. Below, I’ve also assembled them into our own all-in-one page. Check them out!…

  • April Fools 2008 : The Search Industry’s Recap
    Happy April Fools Day! April Fools can be a fun but scary day for news reporters like myself. On one hand, we get to make up stories and fool people into thinking they are real. On the other hand, we have to determine which news stories are real and which…

  • Microsoft’s $1 Million Guarantee Program To Win Searchers
    Microsoft executives, worried that the plan to acquire Yahoo for an estimated $40 billion might not happen, have hatched an alternative plan that might bring about success over Google at a much cheaper cost. To win in search, Microsoft may pay people not to use Google. And pay a premium,…

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Link Building

Microhoo

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Web Analytics

Other Items

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Apr 01
SearchCap: The Day In Search, April 1, 2008
in Search Engine Land
Comments Off

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:


  • How to Make Your Content ‘Submit Worthy’
    “Why won’t anyone submit my content to Digg? My competitor is always on Reddit but my stuff gets ignored!” Sound familiar? Well here’s how to put an end to your woes and ensure your content is submit worthy. In order to be successful on social media news and bookmarking…

  • Google Maps Now With “Send To Garmin”
    There’s “send to car” and “send to TomTom;” now there’s “send to Garmin” (GPS devices). As with TomTom devices Google Maps and routing can now be sent directly to Garmin personal navigation devices….

  • Defining Link Building Best Practices
    There are plenty of business processes where the development of a set or list of “Best Practices” makes really good sense. But what about link building? Is/are there a core set of link building best practices that really work? Fourteen years of link building for 1,000+ clients indicate to…

  • Search Engine ChaCha Expands Mobile Service To Include Voice Input
    Human-powered search engine ChaCha launched in late 2006 to somewhat mixed reviews. It sought to entice users to search with expert guides in real time via IM chat windows. It also offered algorithmic search but the human-guided search was the hook. The concept was great but the practical experience was…

  • SMX West Interviews: Now In Video
    Mike McDonald and the team from WebProNews did an awesome job covering our SMX West show in Feburary with video interviews. They’ve been posting these slowly over the past weeks, and they’re all up now here. Below, I’ve also assembled them into our own all-in-one page. Check them out!…

  • April Fools 2008 : The Search Industry’s Recap
    Happy April Fools Day! April Fools can be a fun but scary day for news reporters like myself. On one hand, we get to make up stories and fool people into thinking they are real. On the other hand, we have to determine which news stories are real and which…

  • Microsoft’s $1 Million Guarantee Program To Win Searchers
    Microsoft executives, worried that the plan to acquire Yahoo for an estimated $40 billion might not happen, have hatched an alternative plan that might bring about success over Google at a much cheaper cost. To win in search, Microsoft may pay people not to use Google. And pay a premium,…

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Link Building

Microhoo

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Web Analytics

Other Items

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Apr 01
14 Website Usability Guidelines That Keep them Coming Back for More
in Search Engine Guide
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by Stoney deGeyter

Sites that are designed to sell products and/or services must go the extra mile to enhance the visitor’s engagement with the website. Shopping cart abandonment (shoppers abandoning their carts before deciding to pay for the “items” they’ve added to their cart) can result in a significant loss in potential sales. But much of that can be reduced when the shopping process is streamlined and geared for shopper satisfaction.

The selling process–from initial interest to the very last checkout page–must be able to grab shopper’s attention and proceed to drive them through to the finalization of the sale. But even after the sell, you must deal with customer service issues in order to keep the sale finalized. Good customer service will bring your purchasers back for another and another and another. Here are fourteen general usability guidelines that will enhance your shoppers overall experience on your site.

Images vs. content

Images and content must work together to provide the user with a satisfactory experience. Relying too heavily on images and other media can be distracting, especially to those that really need to read more about what you’re selling before they are comfortable making a purchase. On the other hand, too much content on the wrong pages can also turn some shoppers away. A proper balance must be struck.

Content organization

Content must be purposeful and have a beginning, middle and end. Each page should expose need, show the importance, provide the benefits and, provide a call to action. Don’t forget to speak to each reader’s emotions.

Text formatting

Site content should be readable and understandable without the use of stylesheets. Don’t rely on visual gimmicks to get your point across as many often won’t render properly in plain text browsers.

User level

Content must speak at the reading level of your target audience. Don’t neglect to write to both expert and novice users as applicable. Not everyone coming to your site is fully knowledgeable in your topic. Meet their needs verbally, without talking down to the more advanced users.

Cross-browser rendering

Different browsers will display a site in slightly different ways. Know your audience and what browsers they are using. Then make sure that your site looks clean, clear and professional across multiple browsers.

Plugins

Site should avoid using plugins that are required in order to experience the website. Most visitors won’t install these plugins and will therefore move on to other sites. While these features can be nice additions, be sure to provide a site that appeals to the lowest common denominator of your web users.

Page formatting

Keeping your site consistent from page to page makes the conversion process easier on your visitors. Don’t surprise them with a different format on other pages that forces them to rethink about how to go about continuing with the shopping or checking out process.

Eliminate distractions

Keep your site free from pop-ups and other distractions that pull visitors away from the sales process. Reduce clutter such as ads or too many up-sells. Sometimes it’s good to eliminate many navigation options, provided it enhances the customer’s experience rather than confuses them.

Contact information

Your contact info or links to contact information must be clearly displayed and easy to find on every page. Don’t make your visitors to have to hunt to find you. Sometimes displaying an 800 number on every page can lend additional credibility and trust.

External links

Don’t be afraid to link out to other sites, but be sure that all external links have a purpose that serves to enhance the user experience. Link out only when valuable to your visitors and in a way that won’t move them away from the sale.

Customer feedback

Allow your customers to provide you with feedback regarding your site, products and services. Be sure a feedback option is easy to find. Giving visitors the option to be anonymous can also be beneficial.

Order fulfillment

Once an order has been placed, be sure to continue to provide visitors with the reassurances they need. Let them know when they will be contacted, when products will ship and provide information on order cancellation and/or returns.

Follow-up program

Once a sale is made and order completely fulfilled, implement a strong follow-up program. This can encourage repeat business and even company evangelism, if handled properly.

Customer delight

Your site should aim to do more than merely satisfy customer expectations but leave them delighted with the process and products. Meeting expectations isn’t enough, enhance your site that it exceeds expectations and makes your site stand out above your competition.

When competing for shoppers that go beyond the initial sale and become long-term customers, every little thing helps. Ultimately it’s about meeting the shopper’s needs, wants and desires. The more you can provide them the information they need in the format they want the more likely you’ll be to make the sale. The richer the customer experience is the more likely it is that they’ll keep coming back time and time again.

Learn something from this post?
Come and experience Search Engine Guide style teaching in person! Join us for our first ever Small Business Marketing Unleashed Conference in Houston, Texas on April 21st and 22nd.

Apr 01
14 Website Usability Guidelines That Keep them Coming Back for More
in Search Engine Guide
Comments Off

by Stoney deGeyter

Sites that are designed to sell products and/or services must go the extra mile to enhance the visitor’s engagement with the website. Shopping cart abandonment (shoppers abandoning their carts before deciding to pay for the “items” they’ve added to their cart) can result in a significant loss in potential sales. But much of that can be reduced when the shopping process is streamlined and geared for shopper satisfaction.

The selling process–from initial interest to the very last checkout page–must be able to grab shopper’s attention and proceed to drive them through to the finalization of the sale. But even after the sell, you must deal with customer service issues in order to keep the sale finalized. Good customer service will bring your purchasers back for another and another and another. Here are fourteen general usability guidelines that will enhance your shoppers overall experience on your site.

Images vs. content

Images and content must work together to provide the user with a satisfactory experience. Relying too heavily on images and other media can be distracting, especially to those that really need to read more about what you’re selling before they are comfortable making a purchase. On the other hand, too much content on the wrong pages can also turn some shoppers away. A proper balance must be struck.

Content organization

Content must be purposeful and have a beginning, middle and end. Each page should expose need, show the importance, provide the benefits and, provide a call to action. Don’t forget to speak to each reader’s emotions.

Text formatting

Site content should be readable and understandable without the use of stylesheets. Don’t rely on visual gimmicks to get your point across as many often won’t render properly in plain text browsers.

User level

Content must speak at the reading level of your target audience. Don’t neglect to write to both expert and novice users as applicable. Not everyone coming to your site is fully knowledgeable in your topic. Meet their needs verbally, without talking down to the more advanced users.

Cross-browser rendering

Different browsers will display a site in slightly different ways. Know your audience and what browsers they are using. Then make sure that your site looks clean, clear and professional across multiple browsers.

Plugins

Site should avoid using plugins that are required in order to experience the website. Most visitors won’t install these plugins and will therefore move on to other sites. While these features can be nice additions, be sure to provide a site that appeals to the lowest common denominator of your web users.

Page formatting

Keeping your site consistent from page to page makes the conversion process easier on your visitors. Don’t surprise them with a different format on other pages that forces them to rethink about how to go about continuing with the shopping or checking out process.

Eliminate distractions

Keep your site free from pop-ups and other distractions that pull visitors away from the sales process. Reduce clutter such as ads or too many up-sells. Sometimes it’s good to eliminate many navigation options, provided it enhances the customer’s experience rather than confuses them.

Contact information

Your contact info or links to contact information must be clearly displayed and easy to find on every page. Don’t make your visitors to have to hunt to find you. Sometimes displaying an 800 number on every page can lend additional credibility and trust.

External links

Don’t be afraid to link out to other sites, but be sure that all external links have a purpose that serves to enhance the user experience. Link out only when valuable to your visitors and in a way that won’t move them away from the sale.

Customer feedback

Allow your customers to provide you with feedback regarding your site, products and services. Be sure a feedback option is easy to find. Giving visitors the option to be anonymous can also be beneficial.

Order fulfillment

Once an order has been placed, be sure to continue to provide visitors with the reassurances they need. Let them know when they will be contacted, when products will ship and provide information on order cancellation and/or returns.

Follow-up program

Once a sale is made and order completely fulfilled, implement a strong follow-up program. This can encourage repeat business and even company evangelism, if handled properly.

Customer delight

Your site should aim to do more than merely satisfy customer expectations but leave them delighted with the process and products. Meeting expectations isn’t enough, enhance your site that it exceeds expectations and makes your site stand out above your competition.

When competing for shoppers that go beyond the initial sale and become long-term customers, every little thing helps. Ultimately it’s about meeting the shopper’s needs, wants and desires. The more you can provide them the information they need in the format they want the more likely you’ll be to make the sale. The richer the customer experience is the more likely it is that they’ll keep coming back time and time again.

Learn something from this post?
Come and experience Search Engine Guide style teaching in person! Join us for our first ever Small Business Marketing Unleashed Conference in Houston, Texas on April 21st and 22nd.

Apr 01
Ask SEMpdx: In-house or Outhouse? What Criteria Should a Company Use to Decide How to Handle its Search Marketing Needs?
in Search Engine Guide
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by Todd Mintz

How should a company handle its search marketing needs?

It depends. Many factors need to be taken into account in order to make the correct choice. Companies frequently make a choice based upon incomplete / incorrect information and end up with unsatisfactory results.

I asked my fellow SEMpdx members to offer their analysis of this important decision:

Kent Lewis: When deciding whether or not to build an in-house search engine marketing (SEM) team, or to outsource to an SEM vendor, it´s not quite as simple as a quick cost-benefit analysis. A successful SEM campaign is all about ROI, but comparing in-house and outsourced vendors is somewhat apples to oranges. At the fundamental level, you can look at the cost of the employees from a salary and benefits perspective, and compare that against vendor pricing (annualized). The challenge is that there are many hidden and soft costs associated with an in-house team, including recruiting, training and retaining. It´s very difficult to attract and retain SEM professionals to an in-house team, as they become orphans within a company that usually doesn´t understand or value their expertise. Furthermore, the cost of training can be significant (thousands of dollars for certified courses and hundreds of hours of reading as well as trial and error testing that can impact the bottom line performance). Additionally, unless you´re building a large team, you´re stuck with one person´s experience and perspective, plus their limited bandwidth.

On the flip-side, an SEM agency is (theoretically) full of passionate, well-trained and seasoned team members, who offer a variety of SEM skills, knowledge and experience. It´s much easier to attract, develop and retain SEM professionals within an agency with a dedicated mission, infrastructure and associated culture. Based on my 12 years of experience in this industry, I´ve found Web Marketing Managers (or equivalent) corporate SEM professionals hired for the SEM position, typically end up outsourcing the day-to-day search (if not the overall SEM strategy) to vendors, which frees them up to block and tackle internal politics, infrastructure and other responsibilities piled onto the constantly evolving role.

To sum up, I´ll let the research speak for itself: agency vendors consistently outperform in-house teams, period. Should you make a decision to outsource your SEM activities, I recommend reading an article I wrote on the topic, as it will shed light on key criteria to use when considering SEM vendors.

Adam Audette: There´s a strong trend for corporations to bring search marketing in-house. I have a friend that recently got picked up by Microsoft for this role, and I´ve heard of a few other big corporations recently (like Apple) hiring SEOs. It makes sense to have someone full-time within the organization who can push search initiatives forward, work with departments to ensure best practices are being followed, but who also understands the internal business strategy. And (maybe most importantly of all) an in-house has the necessary knowledge to vet third-party agencies, which are still critical to leverage for most companies.

The ideal arrangement is to hire an in-house person as well as work with third-party vendors, unless you´ve got a stellar search marketing department. An agency brings a dedicated staff, a lot of specialty knowledge not available to most in-house search marketers (who are very busy with corporate politics). Also, in large corporations sometimes different departments need vastly different SEO. That´s why a lot of the larger corporations work with several SEO/M agencies at once. It´s also generally a better ROI to pay an agency than it is to build out a full-service SEO department in-house.

Right now freelance SEOs are doing really well, there´s so much demand from corporations, traditional agencies, and digital agencies. There´s a real lack in quality search marketers out there. This industry seems pretty big sometimes but I´m amazed at how hard it is to find *quality* SEO amid all the bodies.

The best advice I can give is to *invest* in your in-house SEO! You have to be willing to pay a pretty healthy salary to get a high-level, creative person in-house. But if you do it will pay huge dividends in the company. If you need an example take a look at what Marshall Simmonds has done for the NY Times.

David Mihm: Here are the questions I´d ask myself if I were a small business owner thinking about undertaking SEO:

  • What you´re starting with: Do you have a website at all? Is your website entirely in Flash? Is it in HTML, but uses a ton of images? Is it difficult to navigate? Any of these three problems and you is going to need some outside help. If you´ve got a basic HTML site, and know how to update it yourself, or have someone on staff who knows how, you might be able to stay in-house.
  • Budget ($$$): Are you hesitant about spending cash without an immediate ROI? SEO is a long-term process, and good SEO´s are pricey. If you hire a cheap SEO, you´re probably going to get cheap results. Either commit to SEO as part of your marketing mix, or spend your dollars elsewhere on things you´re more comfortable with, and do the best you can with in-house resources.
  • Budget (Time): If you don´t have the cash, you simply have to be willing to commit the time to reading SEO blogs to learn best-practice techniques, and take the time to implement these techniques–research your keywords and competition, develop new content, pursue new incoming links, etc. Can you ask one of your staff members to take on these additional duties? Can you hire a fresh-faced intern who knows something about the internet to do them for you? If you or your staff don´t have the time, you´re better off hiring a professional, who´s going to be much more efficient with his/her time, and who has experience with strategies that work, to perform this work for you.
  • Industry competition: Are you in Real Estate? Travel? Consumer Electronics? Take a look at the top 10 search results for some keywords and phrases you think are going to bring you business. Are you competing against Fortune 500-type companies, or other mom-and-pops? If the former, you´re probably not going to be able to rank without some serious external SEO help. If the latter, you might be able to do things yourself.

In the majority of industries, there´s no reason that smaller businesses can´t do ongoing search marketing in-house. Particularly in less-competitive industries, making basic title tag changes, some internal link / anchor text restructuring, and good ol´ fashioned content development are probably enough to provide some serious growth in online revenue. Small business owners and marketers can probably get a decent handle on a lot of these basic strategies from Aaron Wall´s SEOBook, SEOmoz´s Beginner´s Guides, the SearchEngineGuide blog, or from attending a couple of SEMpdx events! But you´ve got to ask yourself the above questions and answer honestly.

On the Pay-Per-Click side of things, my rule of thumb is that it´s almost always a good idea to hire someone if you´re going to be spending more than $5,000/mo. on PPC. His/her expertise is going to save you money on poor-quality clicks alone, and you´re going to be able to attract and convert high-quality visitors at a much higher rate. If you´re spending between $1,000 and $5,000/mo., you may or may not do better with a consultant, depending on your industry. Less than $1,000/mo.? Your consultant´s retainer is probably going to eat into your ROI, so you´re better off trying things yourself, especially as Google makes its Adwords interface easier and easier to use and understand. Learn what you can about landing page targeting and keyword research from Andrew Goodman´s Winning Strategies with Google Adwords and take the plunge yourself.

In almost all cases, it´s a good idea to get a consultation from an SEO / SEM professional prior to starting. He/she will almost certainly give you an honest answer about what would suit your needs best, and if you do decide to go in-house, might serve a valuable role as a big-picture thinker or advisor regarding your ongoing in-house SEM efforts.

Megan Slick: Every business owner has dealt with payroll. Because SEO is relatively new, business owners are struggling with how to make the best decisions. At different stages of a business´s growth, it requires different payroll tactics. SEO is very similar.

Starting the Business
Payroll: Use Quickbooks.
SEO: Self educate, like reading “Search Engine Optimization: an Hour a Day”, and tackle it yourself.

Small Business
Payroll: Hire an outside payroll company because you can no longer do it yourself.
SEO: Hire an outside SEO firm because you don´t have the time or expertise to handle your growing website´s SEO needs.

Medium Business
Payroll: Hire an in-house bookkeeper.
SEO: Because your website requires constant maintenance, it makes most sense to bring the work in-house to have more control.

Large Business
Payroll: The complexity has exceeded your bookkeeper´s expertise; it is time to begin consulting with an outside expert.
SEO: It is time to consult with an SEO firm that has specific experience in the kind of issues that you need assistance with (PPC, online stores, etc.). Your SEO team continues to do work and becomes the liaison with the outside firm.

Like any business decision, you have to weigh the complexity of your situation and the risk of your SEO decisions.  This means that the answer to the in-house or out of house question depends on the stage your business and website are in.  In the beginning, there are simple solutions for small problems. As the problems grow in complexity, the answers become more complex.  In order to manage risk, business owners need to match expertise at the level of complexity.  Each stage calls for a different SEO expertise.

Colleen Wright: This question really requires a more in-depth analysis than a couple of paragraphs. But my thoughts on this topic include the:

1. Costs of moving in-house versus engaging an outside vendor

2. Ability to find a qualified SEM professional who can handle all of the myriad of changes that happen very quickly within this field, and
3. Consideration of a combination of in-house and “outhouse”.

Let´s take a quick look at each of these scenarios:

The Costs Associated with Moving In-House

Do you have enough work to keep a full-time SEM let alone a whole SEM department busy? If not you could be costing yourself money both in hard dollars and morale. If you have employees that are overworked in one area, they could become frustrated if they see Mr. SEO working a leisurely schedule.

Finding Qualified SEM Professionals who WANT to work In-House

SEO consulting can be lucrative which means it can be more difficult to find a qualified professional that wants to work in-house. Also, there is much more demand than there is supply for SEM professionals who have enough experience to handle the job in-house. At the very least, I would make sure that I hired a qualified SEO consultant to interview possible new hires for the position.

Creating an In-House / “Outhouse” Hybrid

Depending on the size of the company, one solution might be to hire a consultant to help you bring this position in-house or you could outsource part of the work and keep part of it in-house. As Jessica Bowman pointed out in a blog post entitled The Challenges Of Bringing Search Marketing In-House, “Corporate attorneys have an outside council to assist with questions, accountants have auditors and SEOs need an SEO consultant that they can reach to with questions, concerns, unique situations and the “what happened” emergencies that pop up every now and again."

Like any business decision, you have to weigh the complexity of your situation and the risk of your SEO decisions. This means that the answer to the in-house or out of house question depends on the stage your business and website are in.

Learn something from this post?
Come and experience Search Engine Guide style teaching in person! Join us for our first ever Small Business Marketing Unleashed Conference in Houston, Texas on April 21st and 22nd.

Apr 01
April Fool’s Day ‘08 Around the Search Industry
in Search Engine Roundtable
Comments Off

So, if you haven’t noticed, today was April 1st. You know, April Fool’s Day. Some of our little pranks were funny, while others were expected. Perhaps we should pull more pranks during the year when you guys least expect it.

In any event, for the 24 hours that marks April 1st on the East Coast (which is still ongoing), we were the Search Engine Squaretable. And we also had some interesting news:

But we weren’t the only ones who pranked the Internets. Cre8asite Forums Staff took a break and their logo turned upside down.

Cre8asite Forums April 1st Logo

In fact, other members, such as DazzlinDonna, did the same thing:

DazzlinDonna's April 1st Head

WebmasterWorld members point out that Google Australia also participated in the festivities with gDay with Mate. The idea is to search tomorrow’s news today.

It’s a simple concept, really:

GDay with Mate

Similarly, one WebmasterWorld member fell for the Gmail Custom Time prank. It seems that a guy on DigitalPoint Forums also fell for it.

Gmail Custom Time

Actually, my Grandma’s birthday was 5 months ago. I need to set the custom time….

VirgleDigitalPoint Forums members were more amused with the Virgle initiative to help establish a human colony on planet mars. Together with Virgin’s chairman, Richard Branson, Google will start this mission in 2014. If you believe you have what it takes, take the questionnaire and then you’ll need to upload a YouTube video. Here are some Virgle Videos.

Today, Dogpile also has April Fools Cards that you can send your friends and foes. Just click on the doggie, yo!

Dogpile April Fools

If you wanted to do some April Fools jokes for 2009, check out this April Fools Guide for Webmasters. Oh, and it’s on Sphinn too.

Finally, for more April Fools jokes and inspiration, check our previous coverage on April Fools Day right here at Search Engine Roundtable.

Forum discussion is, franky, everywhere.

Apr 01
April Fool’s Day ‘08 Around the Search Industry
in Search Engine Roundtable
Comments Off

So, if you haven’t noticed, today was April 1st. You know, April Fool’s Day. Some of our little pranks were funny, while others were expected. Perhaps we should pull more pranks during the year when you guys least expect it.

In any event, for the 24 hours that marks April 1st on the East Coast, we were the Search Engine Squaretable. And we also had some interesting news:

But we weren’t the only ones who pranked the Internets. Cre8asite Forums Staff took a break and their logo turned upside down.

Cre8asite Forums April 1st Logo

In fact, other members, such as DazzlinDonna, did the same thing:

DazzlinDonna's April 1st Head

WebmasterWorld members point out that Google Australia also participated in the festivities with gDay with Mate. The idea is to search tomorrow’s news today.

It’s a simple concept, really:

GDay with Mate

Similarly, one WebmasterWorld member fell for the