Mar 11
SearchCap: The Day In Search, March 11, 2008
in Search Engine Land

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

  • Google: It’s
    Official, We Own DoubleClick
    With the EU’s blessing, Google has finally acquired DoubleClick after nearly a
    year in trying. Google has blogged that the acquisition has been completed,
    with CEO Eric Schmidt saying: Integration work can now begin, with detailed
    plans to come   There may be a "reduction in headcount" as Google…
  • EU Approves
    Google-DoubleClick Acquisition
    The European Commission has approved the Google acquisition of DoubleClick
    valued at $3.1 billion. The EU started their investigation in November 2007. The
    commission found that the "transaction would be unlikely to have harmful effects
    on consumers, either in ad serving or in intermediation in online advertising
    markets."…
  • Google Expects To
    Be "Very Significant" In Display Ad Segment
    Display advertising currently represents about 32 percent of total US online
    advertising according to the IAB. That’s roughly $6.7 billion. Google already
    dominates the roughly $8.5 billion US search market. But Google’s Tim Armstrong
    told the Bear Stearns Media Conference in Palm Beach, Florida yesterday that
    Google expects, in the…
  • Search Biz:
    DoubleClick To See Layoffs? Walmart Drops The "Google PC" & More
    Today in Search Biz: Those Linux-based "Google PCs" didn’t sell like hotcakes,
    says Walmart. Yahoo gets a small paid search distribution deal with LiveDeal.
    The fight for IAC continues, DoubleClick may see layoffs after Google takes
    over, and Yahoo’s old CEO might be partnering with a Steven Spielberg-backed
    network…
  • Optimize Local
    Events With hCalendar Microformat
    I’ve run across a number of local business sites which offer event calendars of
    some sort, and many of these companies may not be aware that they can and should
    add hCalendar Microformat to their pages to further optimize them for both
    search and user-experience. I’ve previously recommended hCard…
  • Judge Denies
    Punitive Damages In Viacom Vs. YouTube Case
    Viacom Denied Punitive Damages In YouTube Suit from the Silicon Valley Insider
    reports a US District Court has denied Viacom’s request for punitive damages
    against Google over the YouTube copyright claims. Judge Louis Stanton said
    "common-law punitive damages cannot be recovered under the Copyright Act," and
    denied Viacom’s action against…
  • Search
    Illustrated: The Anatomy Of Successful Paid Search Ads
    Although occasionally used on its own, paid search can be a great complement to
    an organic optimization strategy. Research has shown that having a presence in
    both natural and paid results increases the overall likelihood of receiving a
    click. This week’s infographic breaks down some of the main ways…
  • 10 Tips For A More
    Effective Paid Search Campaign
    Chances are if you’re reading this you’re either running a cost-per-click (CPC)
    advertising campaign or are considering it. So you probably know that CPC
    advertising involves selecting a set of keywords and writing an ad to appear
    when someone searches for that keyword in the major search engines. And…
  • SMX Social Media
    Long Beach - Early Bird Expiring
    Marketing on social media sites. What works. What doesn’t. That’s what you’ll
    learn and SMX Social Media. And time is almost up to get a great rate on your
    ticket for SMX Social Media in Long Beach, CA, April 22-23. Register today to
    lock in the incredible early bird rate…

Search News From Around The Web:

Applications & Portal Features

Link Building

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

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