Everyone is noticing that when they go to their Google Account through AdWords, AdSense, Analytics, or any Google page that requires SSL, they are being prompted with a security warning. Typically, not a major deal, right?

Well, not if you are trying to get customers to buy on your site. As Tim Gross explains, if you are using Google Checkout on your site, this is having a major impact. Not only that, if you are using the conversion tracking scripts for AdWords, and your potential buyer clicked on your ad, they may be prompted with a security warning and leave your site. There goes your sale, and you paid for that.

Click to continue reading…

Comments are closed.