Mar 31
Daily Search Forum Recap: March 31, 2008
in Search Engine Roundtable
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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Mar 31
Daily Search Forum Recap: March 31, 2008
in Search Engine Roundtable
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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Mar 31
SearchCap: The Day In Search, March 31, 2008
in Search Engine Land
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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:


  • Search Biz: Diller Keeps IAC Control; Googlers To Facebook; Google Earnings Downgraded & More
    IAC stays in Barry Diller’s control. US government agencies look to Google’s search hardware to find information. Google’s hotel-industrial complex that’s coming to Mountain View. Those darn declining paid clicks — will they hurt Google’s bottom line? Yahoo breaks out golden handcuffs to retain employees, while Google loses another…

  • Will You Be Sued Over Your Ad Copy Usage?
    Storus Corp just successfully sued another advertiser for use of a trademarked term in the ad copy. This is the first time that I have seen a company sue another advertiser directly without relying on Google as the intermediary for filing trademark exceptions. As PPC advertisers, this affects us…

  • Yahoo Takes A “Shine” To Women 25 To 54
    Perhaps the perfection of Yahoo’s vertical strategy is its new blog-inspired site Shine. It’s a broad mix of content from publisher partners such as Hearst Communications, Rodale and CondĂ© Nast. It also aggregates and links to third party content and is encouraging users to blog on the site. Unlike Yahoo…

  • SEO Company, Fathom Online, Acquired By Geary Interactive
    Geary Interactive have announced acquiring Fathom Online, an SEO company. Fathom was formed in 2002 and is based in San Francisco. The terms of the acquisition were not disclosed. Geary is a full service digital marketing agency based in San Diego. Some of Fathom’s employees are now working out of…

  • Google Dance Is Back? Plus Google’s First Live Chat Recap & Hyperactive Yahoo Slurp
    Is the Google Dance back? Well, not really, but I am noticing Google Dance-like behavior from Google based on reading some of the feedback at a WebmasterWorld thread. The Google Dance refers to how years ago, a change to Google’s ranking algorithm often began showing up slowly across data centers,…

  • Local Store And Inventory Data Poised To Transform “Online Shopping”
    The neglected part of the local story is about products. Often local search is discussed exclusively in terms of finding service businesses or small businesses in one’s own area. But an equally important, if less obvious, part of the “local search” phenomenon is shopping in the more traditional sense….

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Other Items

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Mar 31
SearchCap: The Day In Search, March 31, 2008
in Search Engine Land
Comments Off

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:


  • Search Biz: Diller Keeps IAC Control; Googlers To Facebook; Google Earnings Downgraded & More
    IAC stays in Barry Diller’s control. US government agencies look to Google’s search hardware to find information. Google’s hotel-industrial complex that’s coming to Mountain View. Those darn declining paid clicks — will they hurt Google’s bottom line? Yahoo breaks out golden handcuffs to retain employees, while Google loses another…

  • Will You Be Sued Over Your Ad Copy Usage?
    Storus Corp just successfully sued another advertiser for use of a trademarked term in the ad copy. This is the first time that I have seen a company sue another advertiser directly without relying on Google as the intermediary for filing trademark exceptions. As PPC advertisers, this affects us…

  • Yahoo Takes A “Shine” To Women 25 To 54
    Perhaps the perfection of Yahoo’s vertical strategy is its new blog-inspired site Shine. It’s a broad mix of content from publisher partners such as Hearst Communications, Rodale and CondĂ© Nast. It also aggregates and links to third party content and is encouraging users to blog on the site. Unlike Yahoo…

  • SEO Company, Fathom Online, Acquired By Geary Interactive
    Geary Interactive have announced acquiring Fathom Online, an SEO company. Fathom was formed in 2002 and is based in San Francisco. The terms of the acquisition were not disclosed. Geary is a full service digital marketing agency based in San Diego. Some of Fathom’s employees are now working out of…

  • Google Dance Is Back? Plus Google’s First Live Chat Recap & Hyperactive Yahoo Slurp
    Is the Google Dance back? Well, not really, but I am noticing Google Dance-like behavior from Google based on reading some of the feedback at a WebmasterWorld thread. The Google Dance refers to how years ago, a change to Google’s ranking algorithm often began showing up slowly across data centers,…

  • Local Store And Inventory Data Poised To Transform “Online Shopping”
    The neglected part of the local story is about products. Often local search is discussed exclusively in terms of finding service businesses or small businesses in one’s own area. But an equally important, if less obvious, part of the “local search” phenomenon is shopping in the more traditional sense….

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Other Items

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Mar 31
Search Biz: Diller Keeps IAC Control; Googlers To Facebook; Google Earnings Downgraded & More
in Search Engine Land
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Search Biz - A Column From Search Engine LandIAC
stays in Barry Diller’s control. US government agencies look to Google’s search
hardware to find information. Google’s hotel-industrial complex that’s coming to
Mountain View. Those darn declining paid clicks — will they hurt Google’s
bottom line? Yahoo breaks out golden handcuffs to retain employees, while Google
loses another one to Facebook. And more in today’s Search Biz!

Click to continue reading…

Mar 31
Search Biz: Diller Keeps IAC Control; Googlers To Facebook; Google Earnings Downgraded & More
in Search Engine Land
Comments Off


Search Biz - A Column From Search Engine LandIAC
stays in Barry Diller’s control. US government agencies look to Google’s search
hardware to find information. Google’s hotel-industrial complex that’s coming to
Mountain View. Those darn declining paid clicks — will they hurt Google’s
bottom line? Yahoo breaks out golden handcuffs to retain employees, while Google
loses another one to Facebook. And more in today’s Search Biz!

Click to continue reading…

Mar 31
Defending SEM During a Recession
in Search Engine Watch
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If a recession does come, search marketers will need to defend their budgets, and even their jobs. Defining past value to the company, and future contributions, can be a straightforward process.

Mar 31
Will You Be Sued Over Your Ad Copy Usage?
in Search Engine Land
Comments Off


Paid Search - A Column From Search Engine Land

Storus Corp just successfully sued another advertiser for use of a trademarked term in the ad copy. This is the first time that I have seen a company sue another advertiser directly without relying on Google as the intermediary for filing trademark exceptions.

As PPC advertisers, this affects us dramatically.

Click to continue reading…

Mar 31
Will You Be Sued Over Your Ad Copy Usage?
in Search Engine Land
Comments Off


Paid Search - A Column From Search Engine Land

Storus Corp just successfully sued another advertiser for use of a trademarked term in the ad copy. This is the first time that I have seen a company sue another advertiser directly without relying on Google as the intermediary for filing trademark exceptions.

As PPC advertisers, this affects us dramatically.

Click to continue reading…

Mar 31
The Fundamentals of Link Building
in Search Engine Roundtable
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Adam Audette wrote a brilliant piece on the fundamentals of link building on his blog, and he’s right on the money. His core message is that links reflect value, so your linking strategy should focus on finding that valuable link and seeking out the appropriate neighborhoods for gathering such links. The higher the quality of the link, the better it is for you.

I’d summarize the entire post, but it really deserves its own read, your social media bookmarking, and your links too. Seriously. Adam did a great job. He divides his post into how link building has evolved, the components of a quality link, the importance of link neighborhoods, where to begin, and how to perform strategic link building.

Forum discussion continues at Sphinn.

Mar 31
Is it Better to Be Ranked #10 or #11?
in Search Engine Roundtable
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What would you consider a better scenario? Would you rather be below the fold on page one or above the fold on page two of the search results? If so, why?

The answer may depend on your wants and needs. On DigitalPoint Forums, a forum member is saying that he’s getting a lot less traffic in the #10 ranking than in the #11th position.

While few don’t see a difference between page 1 and page 2, many say that page one is obviously better. It gives you incentive to work towards ranking even higher on page one. And that should be a goal you shouldn’t sit on — it’s a consistent work in progress.

Forum discussion continues at DigitalPoint Forums.

Mar 31
Yahoo Takes A “Shine” To Women 25 To 54
in Search Engine Land
Comments Off

Perhaps the perfection of Yahoo’s vertical strategy is its new blog-inspired site Shine. It’s a broad mix of content from publisher partners such as Hearst Communications, Rodale and CondĂ© Nast. It also aggregates and links to third party content and is encouraging users to blog on the site. Unlike Yahoo content-specific sites like Food, Shine is a kind of meta-vertical and focuses on a key Internet audience: women aged 25 to 54.

Click to continue reading…

Mar 31
Yahoo Takes A “Shine” To Women 25 To 54
in Search Engine Land
Comments Off

Perhaps the perfection of Yahoo’s vertical strategy is its new blog-inspired site Shine. It’s a broad mix of content from publisher partners such as Hearst Communications, Rodale and CondĂ© Nast. It also aggregates and links to third party content and is encouraging users to blog on the site. Unlike Yahoo content-specific sites like Food, Shine is a kind of meta-vertical and focuses on a key Internet audience: women aged 25 to 54. Yahoo is also cross-promoting other Yahoo verticals (Food, Green, Health, Tech) on the site. If it succeeds, Shine will be a dream come true for brand marketers.

Click to continue reading…

Mar 31
Is Google Seeing index.html the Same as the Root Domain?
in Search Engine Roundtable
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Jill Whalen discovered through several site audits that Google appears to have merged the index page with the root page of the domain. In other words, if your www.domain.com was the same as www.domain.com/index.html and you still linked to www.domain.com/index.html, Google is now seeing these pages as one and the same versus in the past where they would treat them as two separate pages and even split toolbar PageRank.

It may be an issue of the duplicate content filter on Google finally kicking in, which can take awhile, according to forum member Ron Carnell.

However, Jill has noticed it on the last five site audits she performed, so it’s possible that it’s something that Google is now putting into effect — at least for now. Ron mentions that Google has once merged www.domain.com and domain.com but then unmerged it, so it may only be a temporary change.

Forum discussion continues at High Rankings Forum.

Mar 31
Is Google Seeing index.html the Same as the Root Domain?
in Search Engine Roundtable
Comments Off

Jill Whalen discovered through several site audits that Google appears to have merged the index page with the root page of the domain. In other words, if your www.domain.com was the same as www.domain.com/index.html and you still linked to www.domain.com/index.html, Google is now seeing these pages as one and the same versus in the past where they would treat them as two separate pages and even split toolbar PageRank.

It may be an issue of the duplicate content filter on Google finally kicking in, which can take awhile, according to forum member Ron Carnell.

However, Jill has noticed it on the last five site audits she performed, so it’s possible that it’s something that Google is now putting into effect — at least for now. Ron mentions that Google has once merged www.domain.com and domain.com but then unmerged it, so it may only be a temporary change.

Forum discussion continues at High Rankings Forum.

Mar 31
Yahoo! Search Marketing Announces New Customer Support Hours
in Search Engine Roundtable
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YahooPete has visited the forums over the weekend and has announced that Yahoo! Search Marketing’s customer support hours have changed. The new hours are:

Monday – Friday: 6:00 a.m. to 6:00 p.m. Pacific Time

Saturday: 7:00 a.m. to 4:00 p.m. Pacific Time

Sunday: Closed

The number for the support team is (866) 924-6676.

Forum discussion continues at DigitalPoint Forums, Search Engine Watch Forums, and WebmasterWorld.

Mar 31
SEO Company, Fathom Online, Acquired By Geary Interactive
in Search Engine Land
Comments Off

Geary Interactive have announced acquiring Fathom Online, an SEO company.

Fathom was formed in 2002 and is based in San Francisco. The terms of the acquisition were not disclosed. Geary is a full service digital marketing agency based in San Diego. Some of Fathom’s employees are now working out of the San Diego office.

Click to continue reading…

Mar 31
Google Dance Is Back? Plus Google’s First Live Chat Recap & Hyperactive Yahoo Slurp
in Search Engine Land
Comments Off

Is the Google Dance back? Well, not really, but I am noticing Google Dance-like behavior from Google based on reading some of the feedback at a WebmasterWorld thread.

The Google Dance refers to how years ago, a change to Google’s ranking algorithm often began showing up slowly across data centers, as they reflected different results, a sign of coming changes. These days Google’s data centers are typically always showing small changes and differences, but the differences between this data center and this one seem to be more like the extremes of the past Google Dances.

So either Google is preparing for a massive update or just messing around with our heads. As of now, these results have not yet moved over to the main Google.com results.

Click to continue reading…